VIOLET
Perfumer since 1827
VIOLET is a perfumery that has been celebrating individuality and self-expression since 1827. By combining innovation and exceptional quality, the house offers creative and distinctive products that allow everyone to express their personality. Quality, longevity, and sillage are its guiding principles. Rooted in a heritage of excellence, VIOLET blends the tradition of French perfumery with modern, sustainable practices. Each product reflects its commitment to ethics and environmental responsibility. Driven by passion and ambition, VIOLET aims to inspire change, transform the cosmetics industry, and make a positive impact on the world. More than just a brand, VIOLET is a movement for authentic expression and sustainable elegance.
MANIFEST
VIOLET is a perfumery of expression—its own, of course, but above all, that of others. Personality, character, inner self; whatever name is given to that invisible essence that makes one unique and memorable, VIOLET's mission is to reveal it.
To achieve this, VIOLET explores olfactory worlds while pushing the boundaries of contemporary cosmetics. Raw materials are exalted, and innovation is at the heart of creation. With originality, richness, and naturalness, beauty takes on a new meaning: that of self-affirmation.
Ultimately, VIOLET is a name, a color, a signature, but also a story and a voice. It is everything that will celebrate your invisible essence, everything that will reveal your color.
A historic house
the origin
Founded in 1827 by Mr. François-Étienne Violet, the Violet perfumery left its mark on the French cosmetics industry. Holder of several patents, including one for the thridace soap, the company won several awards during its existence. Based in Paris, and at several addresses, Violet was best known for 12 boulevard des Capucines.
Conquering European Courts
an icon
The mid-19th century was marked by royal recognition of Violet. It officially became the supplier to Empress Eugénie and Queen Isabella II of Spain. Even today, the bee, the symbol of the Empress, is featured on every bottle. In 1858, the boutique adopted the name "À la Reine des Abeilles - Maison Violet" to establish its legitimacy. The committee of the 1867 Universal Exposition particularly distinguished the work of Louis Claye, then director of Violet, by awarding several of the Maison's products.
After Europe, the rest of the world
AN INTERNATIONAL REPUTATION
Upon the death of Louis Claye, Violet was among the ten largest French perfume houses. It was not until 1885, with the arrival of Aaron-Marc Rehns at the head of the company, that it became publicly traded. The company then entered the era of export. It could be found in the United States under the name Veolay, as well as in England, Russia, and several European countries such as Germany, Spain, and Portugal. It became an industry employing more than 250 workers in its factories.
Les Piliers
In the history of VIOLET, three prominent figures have distinguished themselves through their influence and invaluable contributions to the development and renown of the house.
Firstly, François Étienne Violet epitomizes innovation and creative passion that marked the company's beginnings. As a visionary, he revolutionized the cosmetics industry by introducing numerous innovative patents and pushing the boundaries of manufacturing. His bold concepts changed the game, positioning VIOLET as a pioneer in its sector.
Secondly, Louis Claye brought "À la reine des abeilles" its touch of excellence and rigor. As a savvy businessman, his ambition was to make VIOLET a symbol of luxury and elegance. His deep market knowledge led him to publish the iconic work "Les Talismans de la Beauté," revealing his commitment to quality and attention to detail, values that endure to this day.
Lastly, Marc-Aaron Rehns embodies the strategy and leadership that propelled Violet onto the international stage. His drive for global development and expansion enabled VIOLET to establish itself as one of the leading French perfumeries. Under his guidance, the company experienced remarkable growth, becoming an essential reference.
These three personalities perfectly illustrate VIOLET's core values: passion and innovation, excellence and quality, as well as strategic vision and global influence. Their legacy continues to guide the brand's decisions today, shaping its DNA and ensuring its success in the cosmetics arena.