MAISON VIOLET
Perfumer since 1827
MAISON VIOLET is a perfumery that has been celebrating individuality and self-expression since 1827. By combining innovation and exceptional quality, the house offers creative and distinctive products that allow everyone to express their personality. Quality, longevity, and sillage are its guiding principles. Rooted in a heritage of excellence, MAISON VIOLET blends the tradition of French perfumery with modern, sustainable practices. Each product reflects its commitment to ethics and environmental responsibility. Driven by passion and ambition, MAISON VIOLET aims to inspire change, transform the cosmetics industry, and make a positive impact on the world. More than just a brand, MAISON VIOLET is a movement for authentic expression and sustainable elegance.
A historic house
the origin
Founded in 1827 by Mr. François-Étienne Violet, the Violet perfumery left its mark on the French cosmetics industry. Holder of several patents, including one for the thridace soap, the company won several awards during its existence. Based in Paris, and at several addresses, Violet was best known for 12 boulevard des Capucines.
Conquering European Courts
an icon
The mid-19th century was marked by royal recognition of Violet. It officially became the supplier to Empress Eugénie and Queen Isabella II of Spain. Even today, the bee, the symbol of the Empress, is featured on every bottle. In 1858, the boutique adopted the name "À la Reine des Abeilles - Maison Violet" to establish its legitimacy. The committee of the 1867 Universal Exposition particularly distinguished the work of Louis Claye, then director of Violet, by awarding several of the Maison's products.
After Europe, the rest of the world
AN INTERNATIONAL REPUTATION
Upon the death of Louis Claye, Violet was among the ten largest French perfume houses. It was not until 1885, with the arrival of Aaron-Marc Rehns at the head of the company, that it became publicly traded. The company then entered the era of export. It could be found in the United States under the name Veolay, as well as in England, Russia, and several European countries such as Germany, Spain, and Portugal. It became an industry employing more than 250 workers in its factories.
The pillars
In the history of VIOLET, three prominent figures have distinguished themselves through their influence and invaluable contributions to the development and renown of the house.
Firstly, François Étienne Violet epitomizes innovation and creative passion that marked the company's beginnings. As a visionary, he revolutionized the cosmetics industry by introducing numerous innovative patents and pushing the boundaries of manufacturing. His bold concepts changed the game, positioning VIOLET as a pioneer in its sector.
Secondly, Louis Claye brought "À la reine des abeilles" its touch of excellence and rigor. As a savvy businessman, his ambition was to make VIOLET a symbol of luxury and elegance. His deep market knowledge led him to publish the iconic work "Les Talismans de la Beauté," revealing his commitment to quality and attention to detail, values that endure to this day.
Lastly, Marc-Aaron Rehns embodies the strategy and leadership that propelled Violet onto the international stage. His drive for global development and expansion enabled VIOLET to establish itself as one of the leading French perfumeries. Under his guidance, the company experienced remarkable growth, becoming an essential reference.
These three personalities perfectly illustrate VIOLET's core values: passion and innovation, excellence and quality, as well as strategic vision and global influence. Their legacy continues to guide the brand's decisions today, shaping its DNA and ensuring its success in the cosmetics arena.
The end of a chapter
The decline
After many years of economic prosperity, historical events disrupted the company’s stability. World wars, the 1929 economic crisis in the United States, and complex partner relations ultimately led to Violet's decline. The brand eventually fell dormant around 1955. It would take until 2017, when three young men revived the story, picking up exactly where it had been left.
A new story
The renewal
The story of VIOLET was renewed at the École Supérieure du Parfum in Paris. Anthony, Paul, and Victorien, all fervent fragrance enthusiasts, united in their vision to blend emotion, creativity, and the finest ingredients into their craft. Their passion led them to MAISON VIOLET, where they were inspired by its rich heritage and core values. Captivated by the legacy of this historic perfumery, they decided to honor it by reviving its spirit and pursuing its mission: to champion the art of perfumery.
Perfumer
A shared passion
In 2016, Paul, Victorien, and Anthony were resolute in their mission to restore the Maison VIOLET. Recognizing the need for top-tier talent, they naturally enlisted Nathalie Lorson, a renowned master perfumer. During their meeting, they shared their unified vision with MAISON VIOLET: to elevate artistic perfumery to the forefront. Captivated by the brand’s rich history and inspired by their artistic ambition, Nathalie saw an exceptional opportunity to fully express herself in this bold venture. She eagerly agreed to join them, bringing not only her expertise but also her creativity to breathe new life into this iconic piece of French heritage.
